Finding Employer Brand Jobs, The 5 Best Websites!

Are you on the search for a new job in Employer Branding?

It's an exciting and growing field with numerous benefits, such as working towards something that truly matters, creating a more positive company culture. You will also likely have career growth opportunities and a competitive compensation package.

When searching for job openings, it's essential to prioritize the company's current employer brand reputation as a key factor in your decision-making process. By doing so, you can ensure that you're choosing an employer who values its employees and invests in their success.

Because Employer Branding is a bit of a buzzword, you may find companies that don't care about their employees and are trying to cover up the cracks. These are companies you may want to avoid.

Note: Just for reference, the Vouch team supports many Employer Brand managers through our handy video software. We know what a great industry and rewarding role it is! 

Key Takeaways:

• The current Employer brand reputation should be a top consideration when searching for a new Employer Branding job. Be sure to check out Glassdoor and other company review websites.
• Positions in Employer Branding are extremely rewarding, usually with numerous perks.
• When putting together your resume, show real examples of how you can help improve a company's Employer Brand and reputation. Mentioning tools like Vouch can help!
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Where do you find Employer Branding Job Opportunities?

Today, some of the best channels are actually through social media, as you can start a real-time chat with the company and deep dive into their employees. 

Our favourite resource is LinkIn. However, numerous job sites list Employer Brand related roles, which could also be called Head of People & Culture, Employee Experience Manager, People Experience and many other associated titles. 

Here are the 5 best places to find Employer Brand roles:

1. LinkedIn‍

‍A quick search shows that in late 2023, there are 11,000+ Employer Branding related roles on LinkedIn in the United States alone. Of course, this list also includes related roles, so you will need to grab a cup of tea and deep dive on LinkedIn.

2. Twitter

‍‍This requires a bit of active work, but some of the best Employer Branding jobs will be promoted or found on Twitter. The first step is optimizing your Twitter profile and then using a tool like TweetDeck to track hashtags like #employerbrand and #employerbranding to discover new opportunities. We recommend posting highly valuable insights (which you can steal from below;) to post Employer Brand tweets and capture the attention of some of the world's best companies!

3. Indeed ‍

‍The big career sites are still a great way to find positions. But as mentioned, be sure to do your research behind the scenes before applying for an Employer Branding type role. You can find Employer Branding and associated roles with this link.

4. Exaqueo ‍

‍Exaqueo is an Employer Brand consultancy firm, so perhaps sending your resume to them is also an option. Exaqueo also lists a select range of Employer Brand roles that you can find here. 

5. Glassdoor ‍

‍We love Glassdoor for researching companies and their employee reviews. Glassdoor is also a giant when it comes to Employer Branding roles, and you can find their current openings here.

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NOTE: We must point out that Employer Branding roles can have quite a few titles. So, while we have linked to "Employer Brand" roles in the above links, you might want to deep dive even further! 

Naturally, searching for a job goes beyond submitting applications and attending interviews. It involves evaluating companies based on their values, culture, and overall reputation. It's best to spend the time upfront researching a company before applying.

Understanding Employer Branding Beyond The Title

If you are new to Employer Branding, the title refers to the way that a company presents itself to job seekers as a place to work. It includes the company's values, mission, culture, and overall reputation in the industry. There are also intangible items like the "feel" of a company.

As a job seeker, it's essential to understand the role of employer branding in the recruitment process, too.

So, if you are from a Marketing background (for example), it's worth investing time into the recruitment process - and understanding what HR and recruitment teams need from an Employer Brand specialist. Sometimes, your role might be candidate lead-gen focused on widening the talent pool, leveraging social media and building out your employee testimonials and reputation. In other words, it is about the numbers more than the brand itself.

For other companies, especially the larger ones with great branding already, it might not be so much about applicant numbers - it's about reaching the top talent and a more focused message and strategy. In these cases, you could work more on employee referral programs, corporate culture, social media presence and social platforms to expand reach, improve engagement, and promote individual roles.

That's the exciting part of working in Employer Branding, your job could take many forms, and in many companies, every day is different. Employer Brand roles are dynamic.
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The Employer Branding Strategies You'll Use

If you come from an Employer Branding role, you'll know most of the strategies and tactics companies use to create a strong employer brand. If you are new to the field, then these strategies can include:

• Interviewing current employees, researching and developing a clear and compelling employer value proposition (EVP) that highlights the company's unique offerings as an employer
• Creating ideal candidate personas and working on strategies to find the best-fit talent
• Helping the wider team create a positive and more inclusive workplace culture that fosters collaboration, transparency and teamwork.
• Creating employee videos with tools like Vouch to show authentic employee experiences
• Promoting your employee experiences on social media to expand the talent pool reach, connecting with both active and passive job seekers
• Actively engaging with employees, candidates, and other stakeholders on social media and other communication channels to build brand reputation.
• Work with HR to create competitive compensation and benefits packages that attract and retain top talent, including employee training and development programs to promote career growth and personal improvement.
• Knowing how to measure and improve an Employer Brand through data like social media analytics and Google analytics. Getting familiar with GA4, Tag Manager, and Google Ads may be something you need to do and include on your resume if you have this experience.
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Employer Branding and Recruitment

Employer branding and recruitment are closely intertwined. Companies with a strong employer brand are more likely to attract high-quality candidates who are a good fit for the company culture. They can also reduce recruitment costs by attracting candidates who are more likely to stay with the company long-term.

It's important to consider a company's employer brand reputation as a job seeker when evaluating job opportunities. Look for companies that invest in their employees' development and provide a positive work environment that aligns with your personal values and goals.

Tip: Research the company's values, mission, and culture before applying for a job. You can find information on the company's website, social media, and other online resources.

By understanding employer branding opportunities, you can navigate the job search process more effectively and find a company that aligns with your values and career aspirations.

Navigating the Job Search with a Focus on Employer Brand

Employer brand management plays a critical role in the job search process - meaning, has someone been doing the Employer Brand role already, or will you be jumping into a company where you will need to influence managers, and perhaps even directors and a board to get funding or implement new process and strategies.

Naturally, this role may have been handled by another team like Marketing or HR, and the company are simply looking for an Employer Brand expert - which is ideal. This is something to ask in your interview.

Either way, research the companies you're interested in applying to and pay attention to their online presence - which, of course, is what you will also be working on too.

Check out their social media pages, read reviews from current and former employees, and visit their website to get a sense of their brand values and mission.

During the interviews, don't be afraid to ask questions about the company's employer brand and how they prioritize employee satisfaction. This will not only demonstrate your interest in the company, but will also give you valuable insight into the company culture.
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Creating a Target List

When searching for jobs, creating a target list of companies with a strong employer brand reputation is important. Use online resources such as Glassdoor and LinkedIn to research companies that align with your own personal values and goals.

Applying for jobs where you don't believe in the company is generally not a good idea. For example, if you are into technology and apply for an Employer Brand role in a cleaning company, you might be doing yourself a disfavour.

Create a list of your top choices and prioritize them based on your own career goals, personal values and objectives. By targeting companies with a good employer brand reputation that you personally connect with, you increase your chances of finding a job that aligns with your values and gives you a satisfying career experience.

Note: Sometimes, a company like a start-up might have little Employer Branding. Don't underestimate these companies; start-ups can be excellent to work for, especially in the SaaS space. It might just be that the company is developer-focused and branding is not their strength - that is perfect for a savvy Employer Branding person to set the path to employee and even customer experience, which is a closely related field! 
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Networking Beyond The Internet

Networking in person may be old school, but it works. In a digital age, having real face time with a person can separate you from other Employer Brand experts, even if you have less experience.

Attend industry events like these, connect with professionals on LinkedIn in your area and shout them a coffee, and seek out informational interviews with individuals at your target companies.

Building relationships with professionals in your industry can give you valuable insights and help you build your own network. You can gain invaluable referrals and recommendations by networking with individuals in your field.
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Aligning Your Skills and Experiences with a Company

When applying for Employer Brand jobs, it's important to highlight how your skills and experiences align with the employer brand of the company you're interested in. Use your resume and cover letter to demonstrate how you can contribute to the company's goals and mission.

During interviews, be sure to highlight your relevant experiences and skills that align with the company's employer brand values. This will demonstrate your understanding of the company's goals and priorities and increase your chances of being offered the job.

For example, if you are applying for a job with a tech company, expand your own technical experience. If you are applying for an Employer Branding role at a lifestyle company, show how you've helped other lifestyle companies - even if it wasn't in this exact role.

Here is the real simple version of what to include in your application:

• Focus on showcasing your top skills that are relevant to the company you're applying to.
• Emphasize your relevant experiences in the company's industry, i.e. tech, medical, lifestyle, industrial company and more.
• Highlight your successes and use real data to quantify success if possible.
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5 Current Trends in Employer Branding

If you're looking for a cutting-edge employer brand position, staying up-to-date on the latest employer branding trends is crucial. Here are some trends and technologies to keep in mind as we head into 2024 and beyond:

1. Emphasis on Diversity and Inclusion

Top employers are emphasizing building diverse and inclusive workplaces, and this trend is expected to continue. Companies that prioritize diversity and inclusion in their employer branding are more likely to attract top talent and improve employee retention rates.

2. Increased Use of Social Media

Social media platforms are valuable tools for employer branding and recruitment efforts. Many employers leverage social media to showcase their company culture, highlight job openings, and interact with potential candidates. If you aren't comfortable on social media just yet, then create an account and learn the ropes with real-world experience.

3. Focus on Employee Well-being

With the pandemic highlighting the importance of mental and physical health, many leading employers are prioritizing employee well-being in their employer branding. Companies that offer wellness initiatives, flexible work arrangements, and other benefits that promote work-life balance are becoming more attractive to job seekers.

4. Personalized Recruitment Marketing

Employers are increasingly using data analytics to create personalized recruitment marketing campaigns that speak directly to potential candidates. By tailoring their messaging to specific audiences, employers can better attract candidates who are a good fit for their company culture and values. This is also where video tools like Vouch can really help you to get your message out.

5. Virtual Recruitment and Onboarding

The pandemic forced many employers to shift their recruitment and onboarding processes to virtual formats, and this trend is likely to continue. Virtual recruitment and onboarding can help companies reach a wider pool of candidates and streamline the hiring process.
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Landing Your Dream Job with Strong Employer Branding

When it comes to landing your dream job with a company that values their employer brand, it's essential to understand what employers are looking for.

Here are some tips to help you stand out with your job searching, application and interviews:

1. Research Potential Employers: Before applying for a job, research the employer's brand and reputation to ensure they align with your values and career goals. Look for job openings with strong employer brands and consider companies that prioritize employee satisfaction and development.
2. Highlight Your Most Relevant Skills: Make sure to emphasize your most relevant skills and experiences that align with the employer's brand. Use specific examples to showcase how you can contribute to the company's success. While you may have lots of skills, it's important to put the most valuable at the top.
3. Showcase Your Personality: Employers want to hire someone who possesses the necessary skills and fits in with the company culture. Showcasing your personality and values can set you apart from other candidates. This is also why building your network and attending events can be invaluable (next point:).
4. Network and Build Relationships: Building relationships with professionals in your desired industry can help you land a job with a strong employer brand. Attend industry events, network on social media, and consider reaching out to current or former employees of the company to learn more about their experiences.
5. Continuously Improve Yourself: To be a strong candidate for top employer brand jobs, it's vital to continuously improve your skills and knowledge - and show how you do this. Consider taking courses or pursuing certifications to further enhance your qualifications. It is also important to stay up to date with the latest Employer Branding tools like Vouch, so grab a free account and learn how to use the tools that companies like Canva, Shopify, Amazon, HubSpot and more are using!

By following these five simple tips, you can increase your chances of landing a job with a company that values having a strong employer brand and building your own successful career and industry reputation.

Conclusion

Understanding the importance of employer brand in the job search process and how to position yourself as a strong candidate for top employer brand jobs is everything.

Remember, when searching for jobs, evaluating and prioritizing employers based on their current employer brand reputation is crucial. You can research the company's mission, values, and employee reviews on a website like Glassdoor.

Additionally, ensure your skills and experiences align with the employer's brand. Showcase your expertise and accomplishments in a way that highlights how you fit into the company's culture and goals.

Keep Learning and Growing

With the constantly evolving job market, staying up-to-date with the latest employer branding trends and strategies is crucial. Attend industry training online and in-person if possible, connect with professionals in your field, and continue learning and growing to remain competitive in the job market.

Thank you for taking the time to read this article. We wish you the best of luck in landing your dream job with a strong employer brand!

FAQs

What are employer brand jobs?

Employer brand jobs are job openings with companies that "should" value their employer brand reputation. These are companies that are known for providing a positive work environment, opportunities for growth, and other employee benefits. There are also companies who may be trying to fulfil this role to put a band-aid on their business - be careful of these companies.

How can I find employer branding opportunities?

You can find employer branding opportunities with the five websites we list in this article - and go from there. Just be sure to look for companies that have won awards for their workplace culture, have positive employee reviews, or are known for providing excellent employee benefits.

What role does employer brand management play in the job search process?

Employer brand management plays a crucial role in the job search process as it helps job seekers assess and prioritize companies based on their reputation. By considering the employer brand, you can focus on opportunities that align with your values and career goals. If you are from a marketing background, you must also brush up on the recruitment and HR process.

What are the current trends in employer branding?

Some current trends in employer branding include using technology like Vouch to enhance the candidate experience, an increased focus on diversity and inclusion in the workplace, and the use of social media to showcase employer brand culture.

How can I position myself for a top employer brand job?

To position yourself for a top employer brand job, focus on aligning your skills and experiences with the employer brand you're interested in. Tailor your resume and cover letter to highlight relevant experiences and demonstrate your fit with the company's values and culture. Most of all, happy job hunting!
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